Employee Advocacy Program
Corporate content is drowning in low engagement, paid ads are getting more expensive, and organic reach is shrinking fast. Meanwhile, the real competitive edge belongs to companies that activate their employees to share insights, spark conversations, and build relationships on LinkedIn.
Yet most businesses waste this potential—leaving their employees’ collective expertise and networks untouched.
Your workforce isn’t just a payroll—it’s your most powerful marketing engine waiting to be unleashed.
The real question: How do you turn them into LinkedIn powerhouses that amplify your message, drive influence, and generate real business results?
Download Our Free Employee Advocacy Toolkit
The Cost of Waiting?
Every month you delay activating your employees on, you’re missing out on free, organic reach.
The longer you wait, the more you fall behind competitors who are turning their workforce into a brand megaphone.
How much longer can you afford to wait?
Employee Advocacy is the best marketing strategy
Why 90% of Employee Advocacy Programs fail
Most Employee Advocacy programs fail before they even take off. Why? Because companies overlook the key factors that drive engagement, consistency, and real impact. Here’s what goes wrong:
Targeting the Wrong Employees – Not everyone is or will be an ideal advocate. Focus on the 20% who are ready, and let them convince another 50% instead of chasing the disengaged.
One-Size-Fits-All Approach – Employees have different goals. Some want visibility, others prefer engagement. Personalize and facilitate their journey
No Personal Benefit for Employees – Employee goals first, company goals second. If it doesn’t work for them, it will never work for you.
Lack of Success Stories – Employees need proof that advocacy works. Show real examples of how it helps careers and credibility.
Insufficient Training & Support – Assuming employees know how to use LinkedIn is a mistake. Provide tools, training, and ongoing guidance.
Time to build your tailor made successful Employee Advocacy Program.
Our solution
The VIBE Model©
A successful employee advocacy program recognizes that not every employee engages in the same way.
Our VIBE Model©️ empowers employees to become confident brand ambassadors while enhancing their professional presence.
The four natural levels of Advocacy:
Thought Leaders (5%)
Industry experts who share deep knowledge and position both themselves and the company as authorities in their field.
Brand Ambassadors (25%)
These employees are convinced of the company’s value proposition and regularly create and share content from their expertise, without aspiring to be thought leaders.
Engagement Advocates (20%)
These employees amplify reach through strategic engagement. They react to, share, and strengthen content from both colleagues and the company.
Potential Promoters (30%)
This group represents employees who are not yet active as ambassadors, either because they rarely use professional social networks or need additional guidance and insights.
Our 4 step Employee Advocacy program
We build your Employee Advocacy foundation through comprehensive assessment of your curent presence, culture, and business objectives.
Our process creates a tailored roadmap for measurable success and sustainable growth.
Already have an Employee Advocacy strategy?
We can analyse, optimize and elevate it by identifying gaps, enhancing engagement, and providing advanced training to ensure long-term impact and business alignment.
The key to a successful employee advocacy program lies in recognizing and supporting these different engagement levels, rather than expecting all employees to participate in the same way.
Using our VIBE Model, we map your employees into distinct advocacy layers – from Thought Leaders to Brand Ambassadors and from Engagement Advocates to Potential Promoters.
Each role is based on their role, business objectives (like sales), and genuine motivation to become visible and active.
Drawing from 15 years of experience, we deliver tailored training programs for each advocacy level. From thought leadership to basic engagement, every advocate receives the exact support they need to succeed in their role.
Additionally (and highly recommended) we can deliver exclusive executive buy-in sessions so from the top to the bottom everyone in the organization supports the Employee Advocacy initiative.
All our training programs include live training and additional collateral like coaching, manuals and checklists.
For long term sustainable success, we can provide ongoing support
We can do that using the following proven services and methods
- Focused 30-minute micro-learning sessions for specific skill development
- Monthly performance reporting
- Bi-quarterly trend reports and strategy updates
- Do It For You services
Our partnership ensures your advocates stay current with updated best practices and new opportunities for growth.
*All our programs are tailored to your needs. Together we decide what components are essential for your success.
Why we focus on LinkedIn for Employee Advocacy?
While Employee Advocacy works across platforms, LinkedIn stands apart as the ultimate B2B environment:
Decision-Maker Platform
Precise Targeting
Professional Environment
Network Amplification
Sustainable Content Impact
Our Risk-Free Guarantee
Premium Success Partnership
With a proven track record of successful enterprise implementations, we’re confident in our ability to deliver exceptional results for your company.
To demonstrate this confidence, we offer our premium “Success Partnership” guarantees.
We offer what no else dares to.
Based on your specific needs we offer risk free guarantees for all our programs. At the start of our collaboration we agree on the specific outcomes we deliver.
If we don’t…. we return your investment.
No questions asked
Dedicated support from our experienced team
Customized training materials and strategic documentation
Regular progress reviews and strategy adjustments
Best practices based on tested and proven methodologies