Employer Branding

Employer Branding

Is your company investing in employer branding? If you haven’t yet, it’s time.


Searching for top talent?

Competition for top talent has never been higher than it is today for employers, so what can companies do to make sure their brand stands out? How does one differentiate itself from the sea of competition on LinkedIn™? What can you do to set your company apart from other employers recruiting for the same positions?

Employer branding is the answer. But what is employer branding, exactly?

An employer’s brand is how a company is perceived as an employer by its current employees, the general public, and potential job candidates. Employer branding is the process and strategy used to shape and influence that perception.

Employer branding done well can help you…

…get up to 4x as many applications as companies with negative brands
…decrease recruitment costs by as much as 43%
…attract talent faster and mobilize them to apply to your roles.

Many factors contribute to an employer’s brand, but some of the most important include:

Company culture. How does your organization treat its candidates, employees, clients, and other stakeholders? What's it like to work there and be a part of the team?
Values and mission statement. Do the company's actions align with the values it espouses? Do employees believe in the mission statement?
Work-life balance. Does the company offer flexible work hours, remote work options, and other policies that support a healthy work-life balance that may be attractive to newcomers
Benefits and perks. What kind of benefits and perks does the company offer? How do they compare to other companies in a similar industry/space?

Too many companies are hoping to attract top talent without first taking a good, hard look at their employer brand. They don’t realize that potential candidates are looking for more than just a paycheck; they’re looking for a quality end-to-end experience. A company with a strong employer brand (not just a logo and a sleek website) will have an easier time recruiting and retaining top talent because its employees will be proud to work there and tell their friends about it.

Is your company investing in employer branding? If you haven’t yet, it’s time.

How We Help With Employer Branding

Our team of experts facilitates some of the most unique, engaging, and impactful complete LinkedIn™ Employer Branding training programs available online today. Depending on your organization’s level of interest and need, you can enroll in a complete training program or choose from a handful of customized packages (you can find details of our packages below).

Our current lineup of Employer Branding Training Sessions takes place 100% virtually(*) and includes:

During this session, our Employer Branding Trainers thoroughly analyze and overview what it takes to have an excellent employer brand, according to today's job seekers. We also include action items that your team can start working on immediately.

For team members responsible for creating and implementing the company's LinkedIn employer branding strategy. Our team spends time getting to know your organization's needs and objectives before walking you through our process for creating a compelling employer brand strategy. This process is designed to help you think through the various elements of an excellent employer branding presence on LinkedIn.

To answer questions, deepen knowledge, and review current employer branding strategies already implemented. We provide insights and recommendations for improving your branding, what next steps to take with your strategy, and more. This is a great checkpoint session for those enrolled in our complete package to ensure your team is on track.

Social ambassadors are employees who are passionate about their company and want to help spread the word about what it's like to work there. They are essential to any LinkedIn employer branding strategy, so we work with your company's top social ambassadors to optimize their profiles and individual LinkedIn performance.

With over 935 million members (june 2023), LinkedIn™ is undoubtedly the most important social media platform for employer branding today. Companies can’t afford not to invest marketing and human resource dollars in their employer branding efforts. There’s simply too much opportunity to be found on LinkedIn™ when it comes to attracting top talent.

(*) all sessions can also be organized on-site when part of a larger LinkedIn™ Training Program.