Digital Leadership Training

Just Connecting’s Digital Leadership Training is designed to set you up for success

As a senior leader, your peers and employees may question your abilities if you don’t know how to leverage communication tools like LinkedIn™. Despite any preconceived notions you have about social media, we’ll show you how you can harness the power of LinkedIn™ to demonstrate leadership professionally.

Three myths hold back nearly all senior leaders looking to develop their presence on LinkedIn™:

We get it - you've got a million things on your plate, and the last thing you've been thinking about is getting your digital ducks in a row. That's why our program provides step-by-step guidance to maximize your time and effort. You'll see that updating your profile, improving your company's visibility, and promoting your brand don't take nearly as much time as you think.

We see many examples of politicians, pop stars, athletes, and other celebrities using social media as a self-promotional platform. As a senior executive, we recognize you may want to promote things differently, so we guide you on using LinkedIn effectively to be seen as a thought leader who leads with authority and competence.

Are you concerned that your thoughts or ideas may not be relevant to the LinkedIn platform? You're not alone, as many executives feel the same way. Our training enables you to learn how to identify your audience's content needs so you can consistently create compelling posts and stories that catch their attention.

Don’t allow fear of failure, lack of time, or irrelevant content hold you back from exploiting the power of LinkedIn™. Just Connecting’s Digital Leadership Training is designed to set you up for success. All you need to do is follow our lead.

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Digital Leadership Training Overview

Want to dive deeper into how our training process works? The Digital Leadership program takes you and your leadership team through four separate one-hour modules, including:

Before you can build a personal brand, promote your company, and actually become a digital thought leader on LinkedIn, you need to make sure your profile is up-to-date, professional, and focused on what you want to accomplish. This module will focus on how to craft and enhance your profile and optimize your page for maximum visibility.

In this 60-minute virtual session, participants can expect to learn how to:

  • Optimize LinkedIn profiles to reflect leadership values and experience while avoiding the look of a cover letter for your CV or Resume
  • Build an About section that speaks to relevant customers, prospects, partners, and employees
  • Expand professional networks to connect with other industry leaders

By the end of this session, you'll have a modern profile that tells the world why you are an authority in your field.

LinkedIn differs from every social media platform, so understanding how the algorithm works and rewards quality content (sometimes up to 100x the engagement and reach) will be critical to your success. Hand-in-hand with our thought leadership experts, you'll learn what it takes to stand out from the pack.

In this 60-minute virtual session, participants can expect to learn how to:

  • Identify and build out a content strategy that focuses on core values and messages from both individual and company levels
  • Develop methods to tell powerful stories and compelling messages to engage your audience
  • Organize content into a schedule that works for you

At the end of this session, you'll have the confidence to create engaging content that consistently brings more followers, admirers, and customers to your business. 

As the faces and voices of organizations, CEOs, board members, and other executives should showcase their company values and accomplishments on LinkedIn. We'll work closely with your executives and your company's communications teams to help develop a coordinated approach to expanding the company’s visibility through LinkedIn activity.

In this 60-minute virtual session, participants can expect to learn how to:

Develop strategies for increasing the visibility of your company’s products and services
Expand networks and target potential customers via strategic search
Optimize company pages, adding content that resonates with your target audience

When you finish this third session, you'll have the tools and know-how needed to reach more people, increase your brand’s visibility, and generate higher-quality leads.

Not only can you leverage LinkedIn at the company level, but also on an individual level. Personal branding is increasingly important for executives and business leaders, as it defines your value proposition to prospective customers, partners, shareholders, and future employers. A strong personal brand benefits all aspects of your organization, including Sales, Recruiting, and Marketing.

In this 60-minute virtual session, participants can expect to learn how to:

Develop a unique voice and create a compelling narrative that resonates with key stakeholders
Create powerful visuals, including photos and videos, to help build your personal brand
Identify and use the right hashtags and keywords to optimize visibility on LinkedIn
Connect with other industry leaders to expand your network and open up new opportunities

Once you've completed these four sessions, you should feel equipped to tackle the ever-evolving digital landscape and become a successful leader in the field.

Optional Content Creation Services

If you need additional support from our team, we have a complete content creation team at your disposal. We help with copywriting, the visual design of graphic and carousel posts, repurposing content, support in crafting an individual Digital Leadership content strategy, and more.

Our goal is to help you fully utilize the power of LinkedIn™ for employer branding and to further establish yourself as a leader in your industry. Join the hundreds of other leaders worldwide who have leaned on Just Connecting to help them reach their professional goals and expand their influence. Get in touch today to get started!