What’s inside?
1. B2B E-mail
By this stage, participants will have learned how to outreach effectively and convert leads into meetings, but now what? How do you convert those meetings into long-term relationships and paying customers? A lot of communication once you’ve moved off of LinkedIn™ with a prospect will happen via email, so it’s essential to know how to optimize those interactions as well.
E-mail conversations can make or break a B2B deal, as recent research from Gartner shows that about 70% of the e-mail correspondence between seller and buyer adds no added value for the buyer! Our goal is to help participants fall within the 30% of sellers who know how to deliver high-impact, value-driven communication via B2B email.
Through this two-hour training session, we train the participants to effectively leverage email in all different stages of the buying process by demonstrating the:
Email doesn’t need to be a wasted effort – with the proper techniques, B2B emails can be used to further relationships and conversions. Leverage our training to ensure your team makes the most of this essential sales communication tool!
2. Video in B2B Selling
In this modern era of selling, cold calling, email, and door knocking aren’t necessarily the most effective ways to reach out to potential customers. If you want to stand out, you need to be using video! People are far more likely to watch a video than read an email or blog post, making video an essential tool in B2B sales. Sending prospects intro videos, video emails, or product demonstration videos can make a massive difference in the conversion rate of your outreach efforts.
Beyond conversions, video during the sales process has been proven repeatedly to strengthen the relationship and trust between buyers and sellers. From a social selling perspective, there’s nothing more valuable than trust, so using video is an excellent conduit for building that rapport.
When participants experience our Video in B2B Selling module, they’ll learn:
We provide all participants with a “how to” starter guide to help get them going, as well as several templates and scripts to make sure they’re covering all the critical points in their videos.
By the end of this module, participants will have a strong understanding of how to use video for social selling and will be able to start implementing immediately!