About us
We make invisible expertise visible
Just Connecting helps B2B companies turn what their people know into the trust that wins business. We’ve been doing this since 2009, with 300,000+ professionals and 1,000+ companies worldwide.
The problem we solve
Your best people are invisible to the market
Every professional decision, who to hire, who to buy from, who to trust, gets made before anyone picks up the phone. People search. They check profiles. They read posts. They ask their network. By the time they reach out, they’ve already decided.
Most B2B companies are invisible in that process. Not because they lack expertise, but because their best people have never learned how to be findable and credible before the conversation starts.
That’s where we come in.
What we do
Four ways we build trust at scale
We help organisations make the expertise inside the building visible outside of it. Through personal branding, employee advocacy, social selling, and LinkedIn strategy.
What makes us different
We start with people, not the platform
We start with the individual
When employees feel ownership over their own visibility, company advocacy becomes natural, not forced. That’s the philosophy behind everything we do.
Methodology, not hacks
Personal branding, authority building, consultative selling. These skills transfer regardless of which platform dominates next year.
Personal success meets company growth
When individuals build their careers, companies get better advocates. Both win.
Trusted by
The team
Meet the people behind Just Connecting
Born in the Netherlands, currently living the Spanish life. Richard leads on social selling, lead generation, and virtual selling. His focus on measurable commercial impact keeps everything we do tied to real business results.
Born and raised in the Netherlands, still there. Martijn is the strategist and trainer behind the methodology. He developed many frameworks and strategies and focuses on Employee Advocacy, Social Selling and Thought Leadership, and the psychological barriers that keep experts invisible.
Our certified consultants
Marketing & analytics. She turns data into direction.
Employer branding & content strategy. She helps companies find their authentic voice.
LinkedIn & social selling trainer. Also teaches at the University of Vienna.
Content creation. She builds the content that makes expertise visible and shareable.
Ready to make your expertise visible?
Whether you’re looking to activate your sales team on LinkedIn, build an employee advocacy program that actually works, or position your experts as the go-to voices in your market, we can help.