About us
We make invisible expertise visible
Just Connecting helps B2B companies turn what their people know into the trust that wins business. We’ve been doing this since 2009, with 300,000+ professionals and 1,000+ companies worldwide.
The problem we solve
Your best people are invisible to the market
Every professional decision, who to hire, who to buy from, who to trust, gets made before anyone picks up the phone. People search. They check profiles. They read posts. They ask their network. By the time they reach out, they’ve already decided.
Most B2B companies are invisible in that process. Not because they lack expertise, but because their best people have never learned how to be findable and credible before the conversation starts.
That’s where we come in.
What we do
Four ways we build trust at scale
We help organisations make the expertise inside the building visible outside of it. Through personal branding, employee advocacy, social selling, and LinkedIn strategy.
What makes us different
We start with people, not the platform
We start with the individual
When employees feel ownership over their own visibility, company advocacy becomes natural, not forced. That’s the philosophy behind everything we do.
Methodology, not hacks
Personal branding, authority building, consultative selling. These skills transfer regardless of which platform dominates next year.
Personal success meets company growth
When individuals build their careers, companies get better advocates. Both win.
Rita Conde
Global Digital Marketing Manager at Siemens AG
I worked with Just Connecting on several Social Selling projects at Siemens, and the results spoke for themselves.
They focus on what teams actually need, co-creating and adjusting programs to fit our strategy instead of running a standard workshop. Every session was practical, engaging, and adjusted in real time based on what was working.
They were available, responsive, and easy to work with at every step.
If you need a partner who can drive Social Selling results while keeping your team’s specific goals front and centre, Just Connecting is the one to work with.
Rachid Schmitz
Partner & Director of Change at Partner Group
We had our team trained by Just Connecting, and it was one of the best decisions we made.
Their approach is straightforward: they cut through the noise and focus on what actually works. The sessions were clear, practical, and left our team ready to apply everything immediately.
What sets them apart is that they listen first, they took the time to understand our goals before jumping into tactics. And they keep their knowledge sharp, always up to date on what’s changing and what still matters.
If you want your team to show up on LinkedIn in a way that builds real trust, Just Connecting is who you call.
Sara van de Pontseele
Head of Marketing & Digital Development, Legrand Benelux
We trained over 130 sales and marketing professionals across the Netherlands and Belgium with Just Connecting, and the shift was visible from day one.
They managed to get even the most critical people on board.
The approach was structured, practical, and focused on both quick wins and long-term change.
We saw a real increase in online activity, gained new followers in both countries, and even closed our first deal through LinkedIn.
If you’re considering Social Selling, my advice is simple: don’t ask ‘why,’ ask ‘when,’ and work with a partner like Just Connecting to get there.
Our experience with Hostinger has been fantastic from the start. Everything has run smoothly, and on the rare occasion we need help, their support team is exceptionally responsive and helpful.
Since switching to Hostinger, things have gone exceptionally well. We’ve had virtually no problems, and whenever we reach out with a question, their support team is quick and reliable.
Since becoming a Hostinger customer, everything has been seamless and without any issues. Whenever we reach out with questions, their support team responds quickly and is incredibly supportive.
Our experience with Hostinger has been fantastic from the start. Everything has run smoothly, and on the rare occasion we need help, their support team is exceptionally responsive and helpful.
Since switching to Hostinger, things have gone exceptionally well. We’ve had virtually no problems, and whenever we reach out with a question, their support team is quick and reliable.
Since becoming a Hostinger customer, everything has been seamless and without any issues. Whenever we reach out with questions, their support team responds quickly and is incredibly supportive.
The team
Meet the people behind Just Connecting
Born in the Netherlands, currently living the Spanish life. Richard leads on social selling, lead generation, and virtual selling. His focus on measurable commercial impact keeps everything we do tied to real business results.
Born and raised in the Netherlands, still there. Martijn is the strategist and trainer behind the methodology. He developed many frameworks and strategies and focuses on Employee Advocacy, Social Selling and Thought Leadership, and the psychological barriers that keep experts invisible.
Our certified consultants
Marketing & analytics. She turns data into direction.
Employer branding & content strategy. She helps companies find their authentic voice.
LinkedIn & social selling trainer. Also teaches at the University of Vienna.
Content creation. She builds the content that makes expertise visible and shareable.
Ready to make your expertise visible?
Whether you’re looking to activate your sales team on LinkedIn, build an employee advocacy program that actually works, or position your experts as the go-to voices in your market, we can help.