Employee Advocacy
Transform your team into industry authorities and turn employees into your most powerful marketing channel
Corporate Marketing Is Losing. Employee Voices Are Winning.
Building brand awareness in today’s market feels harder than ever.
Here’s what typically gets in the way:
- Corporate content gets ignored or generates low engagement
- Audiences crave authenticity but distrust branded messages
- Organic reach is shrinking across all platforms
- Marketing budgets are stretched while results decline
People trust people, not brands. That’s not an opinion—it’s a measurable reality that’s reshaping B2B marketing.
While corporate content gets ignored and organic reach shrinks, employee-shared content generates 8x more engagement and drives significantly higher conversion rates.
The gap: Most companies are still trying to build authority through branded messages while their most credible voices—their employees—stay silent.
What is Employee Advocacy?
Employee advocacy is the modern way to build authentic authority, expand reach, and generate leads through your most trusted voices.
It’s not about turning employees into corporate megaphones. It’s about empowering your people to become genuine thought leaders who shape industry conversations and build meaningful professional relationships.
Done right, employee advocacy helps you:
- Get seen by decision-makers through trusted voices
- Position your company as the industry authority
- Build relationships that traditional marketing can't
- Create authentic conversations that convert
At its core, employee advocacy is human. It’s showing up authentically, adding value, and becoming the company your ideal clients turn to when they’re ready to buy.
Our Solution
A Practical, People-First Advocacy Programme .
We don’t believe in scripts or vanity metrics. We believe in helping real people show up in a way that works for them. Our approach combines training, coaching, and practical tools to:
- Identify and develop the right employees as advocates
- Create content strategies that build authority and trust
- Start meaningful conversations with zero promotional pushiness
- Use systems and training to make advocacy scalable and sustainable
It’s about empowering your people strategically with a plan, a process, and ongoing support.
You’ll be equipped with everything you need to increase organic reach, strengthen brand authority, and drive business results through authentic employee voices.
Why 90% of Employee
Advocacy Programs Fail
Targeting the Wrong Employees
Not everyone is or will be an ideal advocate. Focus on the 20% who are ready, and let them convince another 50% instead of chasing the disengaged.
One-Size-Fits-All Approach
Employees have different goals. Some want visibility, others prefer engagement. Personalize and facilitate their journey
Company Benefits Over Employee Benefits
Employee goals first, company goals second. If it doesn’t work for them, it will never work for you.
No Proof of Success
Employees need proof that advocacy works. Show real examples of how it helps careers and credibility.
Insufficient Training & Support
Assuming employees know how to use LinkedIn™ is a mistake. Provide tools, training, and ongoing guidance.
Introducing The VIBE Model©
Thought Leaders
Industry experts who share deep knowledge and position both themselves and the company as authorities in their field.
Brand Ambassadors
These employees are convinced of the company’s value proposition and regularly create and share content from their expertise, without aspiring to be thought leaders.
Engagement Advocates
These employees amplify reach through strategic engagement. They react to, share, and strengthen content from both colleagues and the company.
Potential Promoters
This group represents employees who are not yet active as ambassadors, either because they rarely use professional social networks or need additional guidance and insights.
Core Components of Our VIBE Program
We build your Employee Advocacy foundation through comprehensive assessment of your curent presence, culture, and business objectives.
Our process creates a tailored roadmap for measurable success and sustainable growth.
Already have an Employee Advocacy strategy?
We can analyse, optimize and elevate it by identifying gaps, enhancing engagement, and providing advanced training to ensure long-term impact and business alignment.
The key to a successful employee advocacy program lies in recognizing and supporting these different engagement levels, rather than expecting all employees to participate in the same way.
Using our VIBE Model, we map your employees into distinct advocacy layers – from Thought Leaders to Brand Ambassadors and from Engagement Advocates to Potential Promoters.
Each role is based on their role, business objectives (like sales), and genuine motivation to become visible and active.
Drawing from 15 years of experience, we deliver tailored training programs for each advocacy level. From thought leadership to basic engagement, every advocate receives the exact support they need to succeed in their role.
Additionally (and highly recommended) we can deliver exclusive executive buy-in sessions so from the top to the bottom everyone in the organization supports the Employee Advocacy initiative.
All our training programs include live training and additional collateral like coaching, manuals and checklists.
For long term sustainable success, we can provide ongoing support
We can do that using the following proven services and methods
- Focused 30-minute micro-learning sessions for specific skill development
- Monthly performance reporting
- Bi-quarterly trend reports and strategy updates
Our partnership ensures your advocates stay current with updated best practices and new opportunities for growth.
*All our programs are tailored to your needs. Together we decide what components are essential for your success.
Why We Focus on
LinkedIn™ for Employee Advocacy
Professional Context
LinkedIn™ is where B2B professionals naturally share insights, engage with industry content, and build their personal brands. Employee advocacy feels authentic here.
Network Quality
Your employees' LinkedIn™ networks are filled with industry peers, potential customers, and business decision-makers—exactly who you want to reach.
Content Longevity
Employee posts on LinkedIn™ continue generating engagement and visibility for weeks, maximizing the impact of their advocacy efforts.
Career Growth Platform
LinkedIn™ is where professionals build their personal brands and advance their careers. When advocacy helps employees succeed professionally, they're motivated to continue.
Network Amplification
Each connection expands your visibility throughout their professional network, naturally growing your reach among relevant decision-makers.
Our Risk-Free Guarantee
With a proven track record of successful enterprise implementations, we’re confident in our ability to deliver exceptional results for your company.
To demonstrate this confidence, we offer our premium “Success Partnership” guarantees.
We offer what no one else dares to
Based on your specific needs we offer risk free guarantees for all our programs. At the start of our collaboration we agree on the specific outcomes we deliver.
If we don’t…. we return your investment.
No questions asked!
Dedicated support from our experienced team
Customized training materials & strategic documentation
Regular progress reviews and strategy adjustments
Best practices based on tested and proven methodologies
Trusted by Global B2B Brands
We’ve worked with over 950 companies and have trained over half a million professionals
From Training to Transformation
Most employee advocacy programs focus on teaching LinkedIn™ features. We focus on building confident advocates who want to participate.
Before Our Program:
Employees unsure about what to share
Sporadic posting with little engagement
Fear of saying something wrong
No connection between social activity and career growth
Low participation and enthusiasm
After Our Program:
Employees confidently sharing valuable insights
Consistent engagement and growing networks
Clear understanding of professional boundaries
Visible career advancement through thought leadership
High participation and authentic enthusiasm
Build an employee advocacy program that employees actually want to join.
Build an employee advocacy program that employees actually want to join.
Your employees have the networks, credibility, and expertise to make your company the obvious choice in your industry. The question is whether you’ll empower them to use it.