Thought Leadership Training

Join our three-part thought leadership training program

One of the challenges of becoming a thought leader is establishing credibility and authority because it requires a deep understanding of your industry and a willingness to share your knowledge and ideas with others. Staying current and relevant in an ever-changing landscape is difficult without the right tools and support.

Thought leaders must continuously educate themselves, stay aware of new developments, and provide relevant insights to their audience. While it can be tricky, positioning yourself as a thought leader on LinkedIn™ can offer numerous benefits:

Building trust with potential customers and partners by establishing yourself as a trusted advisor
Generating leads for your products or services by increasing visibility
Strengthening relationships with other professionals through valuable networking opportunities

We recognize that becoming a thought leader isn’t as easy as some make it sound, so we offer a dynamic, three-part thought leadership training program to help professionals build their personal brands and become thought leaders in their industries.

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Thought Leadership Training Overview

Looking for details on what each session of our Thought Leadership program entails? Check out the overview below:

With any new endeavor, it's essential to start with the basics. This session will cover the fundamentals of creating content on LinkedIn and developing a thought leadership presence. You'll learn what it means to map out a successful thought leadership strategy and set up your profile for future success.

In this 90-minute virtual session, participants will learn how to:

  • Develop the core components of a successful thought leadership strategy
  • Outline a roadmap to becoming a thought leader on LinkedIn
  • Choose topics to focus on within a thought leadership content strategy
  • Learn the "Triple A's" (Authentic, Active, and Approachable) of personal branding
  • Optimize LinkedIn profiles to strengthen overall engagement
  • Enable creator mode
  • Demonstrate social proof on your profile to build credibility
  • Use media effectively for visuals, featured sections, etc.

This first 1.5-hour session will lay the foundation for everything to follow and give participants the tools they need to build a strong thought leadership presence moving forward.

After completing Session 1, you should fundamentally understand what it takes to drive results on LinkedIn as a thought leader. Now, our team will dive much deeper and act as your personal navigators, guiding you through several steps to success. We'll discuss the LinkedIn algorithm, how to optimize which channels you publish content to, and how to spend your time wisely.

In this 90-minute virtual session, participants will learn how to:

  • Choose the proper channels within LinkedIn
  • Create engaging content that emphasizes your unique expertise, knowledge, or skills
  • Identify relevant discussions to engage with (i.e., when and where to comment)
  • Craft the perfect post with our "6 secret ingredients"
  • Publish successful content centered around five proven pillars
  • Leverage your own LinkedIn newsletter
  • and more

After Session 2, you should comprehensively understand the various components that lead to successful thought leadership campaigns.

Despite having most of the basics down, you can always take your thought leadership strategy to the next level. That's why our third and final session of this program focuses more on the networking component of the thought leadership strategy.

In this 90-minute virtual session, participants will learn how to:

  • Create templates to position themselves favorably to new connections
  • Take notice of important network signals and how to react
  • Find existing communities on LinkedIn via hashtags, groups, etc.
  • Optimize community management
  • Identify contacts with the potential to accelerate your growth

By the end of this session, there's no doubt that you'll have a newfound confidence in your ability to network on LinkedIn and open new doors for growth.

Optional Content Creation Services

If you need additional support from our team, we have a complete content creation team at your disposal. We help with copywriting, the visual design of graphic and carousel posts, repurposing content, support in crafting an individual Digital Leadership content strategy, and more.

Establish yourself as a thought leader by harnessing the power of social selling on LinkedIn! Get in touch with our experienced training team today to learn more about how we can impact your business.