Ritchie started doing workshops on community building and strategic online communication in 2000. After 15 years of SEO, community building and social media this charming digital dinosaur specialized on LinkedIn™ 7 years ago. Consulting universities, international companies and start-ups, empowering corporate influencer programs and explaining CEOs how to make their expertise shine. Lecturer at University of Vienna for over 20 years (Dept. of Science of Communition / Lecture: General Introduction to Social Media). Proud holder of two awesome beagle-terriers. Loves to spend time in the great outdoors.